As the General Manager of this start-up, I launched the e-commerce site with product developed, sourced, and marketed to a younger customer base to create a pipeline of customers for Soma.
BACKSTORY
Soma Intimates was unable to attract a broader and younger customer base due to its product offering. The company needed an entry point for younger customer acquisition and decided to launch a new e-commerce brand, TellTale.
RESULTS
Absorbed into Soma, TellTale introduced a new, younger demographic to the portfolio.